The Climate Reality Project

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       The Climate Reality Project is a non-profit organization focused on educating people about climate change and countering climate change denial campaigns, established in 2010.

HISTORY

Alliance for Climate Protection

       This program was started in 2006 by Al Gore in order to encourage civic action against climate change. The program got money from a number of different sources. First and foremost, the Alliance earned received revenue through The  Climate Protection Action Fund which created advocacy campaigns that let the public know how they can help find a solution to climate change. The program was also funded by the proceeds earned from Gore’s documentary and book “An Inconvenient Truth”, his salary from his work for Kleiner Perkins Cauldfield & Byers, and his prize money from the 2007 Nobel Peace Prize. Outside of Gore’s money and his organizations, the distributor of An Inconvenient Truth, Paramount Classics, and Live Earth concerts gave some of their proceeds to the program. The Alliance was successful in encouraging federal policies that supported low carbon power sources and limited greenhouse gas emissions.

       The “We”,“We can Solve it”, and “Repower America” campaigns were hugely successful. The “We can Solve It” campaign featured Nancy Pelosi and Newt Gingrich calling for a response to climate change. Their mission was to inspire others to act against climate change on a national and international level. The “We” campaign included partnerships with the Girl Scouts of America, the United Steelworkers of America and the National Audubon Society. In later 2008, the “Repower America” campaign was established in effort to achieve Gore’s goal of having American homes switch to clean energy in 10 years. The Reality Coalition was created just after the “Repower America” campaign. This program was co-owned and controlled by the National Wildlife Federation, the League of Conservation Voters, the Natural Resources Defense Council and the Sierra Club. This organization was mostly advertising-based. They used advertisements on the TV, in print, and online to challenge the idea of clean coal.

The Climate Project

                This organization was founded in the same year as the Alliance for Climate Protection by the same man: Al Gore. It was based in Nashville and supported mainly by the profits earned from Gore’s documentary “An Inconvenient Truth”. The Climate Project, much like the Alliance, was an educational, worldwide grassroots organization. However, this project  trained volunteers to give public talks about climate change, just as Gore did. In just 3 years the project had more than 3,000 volunteers all over the world.

                It was only in 2010 that the two projects combined. This new organization is known as the Climate Reality Project.

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24 Hours of Reality

24 Hours of Reality is a project that will begin at 11 am on October 22 this year. This year, Al Gore and the Climate Reality Project will stop the clock for 24 hours and discuss climate change due to carbon pollution with a number of experts. Each hour focuses on a different part of the world and how carbon pollution and climate change are changing the lives of the humans and habitats around them. During these 24 hours, viewers can go to http://www.thecostofcarbon.org/  to learn how carbon pollution is effecting their lives. These results can be sent to government leaders in order to show these officials they must take action.

Why You Should Watch 24 Hours of Reality: The Cost of Carbon

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