The Apple Reality Distortion Field


Ever since Steve Job’s book came out, the public has been trying to decide if he was a manipulative selfish con man, or an amazing leader and genius. One determination about him however, is undeniable: Steve Jobs had mastered the use of a Reality Distortion Field (RDF). This method was used in order to “convince themselves and others to believe almost anything with a mix of charm, charisma, bravado, hyperbole, marketing, appeasement and persistence.” RDF is used in order to make an audience believe that they can accomplish a task. Robert Friedland, a colleague of Steve’s, reflected upon his mastery of RDF, observing that “whatever he was interested in he would generally carry to an irrational extreme.” By having this intense yet overly optimistic outlook on life and goals, Steve Jobs was truly able to accomplish the impossible. He was highly manipulative and persuasive, making the people who worked for him believe they could accomplish their tasks with ease and speed. Steve Job’s co-worker described Steve Job as an individual who had great “charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand.” He usually used this method when workers were being told to accomplish that was impossible either because it was too large a project or there was not enough time. Although this may seem like an evil and selfish act, RDF is all about self-control which of course is a very important skill to have in today’s world.

An example of how Steve did this was when he switched out all the soda machines for healthy Odwalla organic carrot and orange juices in offices. He did this in order to make the workers in the office work better and be more alert throughout the day. The workers would blame their newfound motivation on their new diet of juice, but in reality the substances in the juice had nothing to do with their improved work ethic: it was the thought that the juice might increase their ability


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1 Comment

  1. Again..this borders on the Frankenstein paradox!!
    informational post: synthesizes learned content and constructs new meaning; well organized
    written in an interesting style and voice; words used are carefully chosen
    sentence fluency is smooth
    all words spelled correctly; few grammar errors; formatting could make the post more interesting and easier to read
    multiple pieces of multimedia; multimedia adds new information or perspective to post; several links to places that add to readers understanding; post is fully not categorized and tagged


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